Deal Sheet: 2026 Bronco Heritage Edition

Red River Ford · Cabot, AR · VIN: 1FMEE4DP9TLA80533

Negotiation Guide

Opening Offer

$54,820

Fair Price

$56,320

Walk Away Above

$57,563

• Recent buyers paid ~$2,163 below MSRP
• Sitting 65 days (avg 42) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,925

Est. Invoice$54,689

Holdback (est.)$1,764

MSRP (Sticker)$58,805

Asking Price$57,305

Markup-$1,500

Est. Dealer Margin on This Car$4,381

Percentile35% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$2,177

Avg Markup (Bronco)-$1,630

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,048

Price History

Jul 9, 2026$58,805 → $56,805(-$2,000)

Jul 30, 2026$56,805 → $56,305(-$500)

Aug 6, 2026$56,305 → $57,305(+$1,000)

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d