Deal Sheet: 2026 Bronco Heritage Edition

Karl Malone Ford · El Dorado, AR · VIN: 1FMEE4DP8TLB40155

Negotiation Guide

Opening Offer

$57,537

Fair Price

$59,037

Walk Away Above

$60,119

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$55,080

Est. Invoice$56,916

Holdback (est.)$1,836

MSRP (Sticker)$61,200

Asking Price$59,700

Markup-$1,500

Est. Dealer Margin on This Car$4,620

Percentile35% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$2,093

Avg Markup (Bronco)-$2,100

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,322

Price History

Aug 6, 2026$58,700 → $59,700(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d