Deal Sheet: 2026 Bronco Heritage Edition

Cella Ford. Inc. · New Bern, NC · VIN: 1FMEE4DP8TLB35649

Negotiation Guide

Opening Offer

$55,983

Fair Price

$57,483

Walk Away Above

$58,472

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,514

Est. Invoice$55,298

Holdback (est.)$1,784

MSRP (Sticker)$59,460

Asking Price$57,960

Markup-$1,500

Est. Dealer Margin on This Car$4,446

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$2,054

Avg Markup (Bronco)-$1,357

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,783

Price History

Aug 6, 2026$57,460 → $58,460(+$1,000)

Aug 20, 2026$58,460 → $57,960(-$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

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-$4,000$54,65575d

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-$4,000$53,90575d

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-$4,000$53,41075d

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-$4,000$54,16061d

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-$4,000$51,01075d

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-$4,000$51,01075d