Deal Sheet: 2026 Bronco Heritage Edition

Rodeo Ford, Inc. · Goodyear, AZ · VIN: 1FMEE4DP8TLB34842

Negotiation Guide

Opening Offer

$57,418

Fair Price

$58,918

Walk Away Above

$59,907

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,806

Est. Invoice$56,632

Holdback (est.)$1,827

MSRP (Sticker)$60,895

Asking Price$59,395

Markup-$1,500

Est. Dealer Margin on This Car$4,590

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$1,993

Avg Markup (Bronco)-$1,431

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,846

Price History

Aug 6, 2026$58,895 → $59,895(+$1,000)

Aug 20, 2026$59,895 → $59,395(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d