Deal Sheet: 2026 Bronco Heritage Edition

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMEE4DP8TLB23405

Negotiation Guide

Opening Offer

$55,523

Fair Price

$57,023

Walk Away Above

$58,012

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,100

Est. Invoice$54,870

Holdback (est.)$1,770

MSRP (Sticker)$59,000

Asking Price$57,500

Markup-$1,500

Est. Dealer Margin on This Car$4,400

Percentile95% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)-$2,202

Avg Markup (Bronco)-$1,722

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,079

Price History

Jul 9, 2026$59,000 → $56,500(-$2,500)

Aug 6, 2026$56,500 → $57,500(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d