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Deal Sheet: 2026 Bronco Heritage Edition
Oxmoor Ford · Louisville, KY · VIN: 1FMEE4DP8TLA94732
Negotiation Guide
Opening Offer
$55,208
Fair Price
$56,708
Walk Away Above
$57,952
- • Recent buyers paid ~$2,163 below MSRP
- • Sitting 65 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,276
Est. Invoice$55,051
Holdback (est.)$1,776
MSRP (Sticker)$59,195
Asking Price$58,195
Markup-$1,000
Est. Dealer Margin on This Car$4,920
Percentile100% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold1003
Avg Markup-$2,163
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$2,006
Avg Markup (Bronco)-$1,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,397
Price History
Jul 9, 2026$59,195 → $57,195(-$2,000)
Aug 6, 2026$57,195 → $58,195(+$1,000)
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