Deal Sheet: 2026 Bronco Heritage Edition

Bob Swope Ford, Inc. · Elizabethtown, KY · VIN: 1FMEE4DP7TLB39885

Negotiation Guide

Opening Offer

$56,548

Fair Price

$58,048

Walk Away Above

$59,037

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,023

Est. Invoice$55,823

Holdback (est.)$1,801

MSRP (Sticker)$60,025

Asking Price$58,525

Markup-$1,500

Est. Dealer Margin on This Car$4,503

Percentile95% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,571

Avg Markup (Bronco)-$1,458

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,714

Price History

Aug 6, 2026$58,025 → $59,025(+$1,000)

Aug 20, 2026$59,025 → $58,525(-$500)

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-$4,000$51,01075d

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-$4,000$51,01075d