Deal Sheet: 2026 Bronco Heritage Edition

Ford of Columbus · Columbus, IN · VIN: 1FMEE4DP7TLB25002

Negotiation Guide

Opening Offer

$56,478

Fair Price

$57,978

Walk Away Above

$58,967

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,960

Est. Invoice$55,758

Holdback (est.)$1,799

MSRP (Sticker)$59,955

Asking Price$58,455

Markup-$1,500

Est. Dealer Margin on This Car$4,496

Percentile95% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,024

Avg Markup (Bronco)-$1,857

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,456

Price History

Jul 9, 2026$59,955 → $57,955(-$2,000)

Aug 6, 2026$57,955 → $58,955(+$1,000)

Aug 20, 2026$58,955 → $58,455(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41074d

Tigers FordWest Union, SC

-$4,000$54,80574d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65574d

Sarasota FordSarasota, FL

-$4,000$53,90574d

Ford of KirklandKirkland, WA

-$4,000$53,41074d

Kings Ford IncCincinnati, OH

-$4,000$54,16060d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97074d

Sarasota FordSarasota, FL

-$4,000$51,01074d

Ford of KirklandKirkland, WA

-$4,000$51,01074d