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Deal Sheet: 2026 Bronco Heritage Edition

Larry H. Miller Ford Mesa · Mesa, AZ · VIN: 1FMEE4DP7TLA90347

Negotiation Guide

Opening Offer
$54,565
Fair Price
$56,065
Walk Away Above
$57,237
  • Recent buyers paid ~$1,977 below MSRP
  • Sitting 75 days (avg 46) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,569
Est. Invoice$54,321
Holdback (est.)$1,752
MSRP (Sticker)$58,410
Asking Price$56,910
Markup-$1,500
Est. Dealer Margin on This Car$4,341
Percentile95% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days

Dealer Profile

Inventory377 vehicles
Avg Markup (All Models)-$2,058
Avg Markup (Bronco)-$1,837
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,442

Price History

Jul 9, 2026$58,410$56,410(-$2,000)
Aug 6, 2026$56,410$57,410(+$1,000)
Aug 20, 2026$57,410$56,910(-$500)