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Deal Sheet: 2026 Bronco Heritage Edition
Al Packer Ford · West Palm Beach, FL · VIN: 1FMEE4DP7TLA90221
Negotiation Guide
Opening Offer
$55,057
Fair Price
$56,557
Walk Away Above
$57,731
- • Recent buyers paid ~$1,977 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,015
Est. Invoice$54,782
Holdback (est.)$1,767
MSRP (Sticker)$58,905
Asking Price$56,905
Markup-$2,000
Est. Dealer Margin on This Car$3,891
Percentile3% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory461 vehicles
Avg Markup (All Models)+$9
Avg Markup (Bronco)-$1,930
% Below MSRP74%
Avg Days to Sell36 days
Avg Sold Markup+$137
Price History
Jul 9, 2026$58,905 → $56,905(-$2,000)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,41075d
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-$4,000$54,80575d
Alpine Ford, LLCPueblo, CO
-$4,000$54,65575d
Sarasota FordSarasota, FL
-$4,000$53,90575d
Ford of KirklandKirkland, WA
-$4,000$53,41075d
Kings Ford IncCincinnati, OH
-$4,000$54,16061d
Cooper FordCarthage, NC
-$4,000$54,1600d
Northside Ford Truck Sales, Inc.Portland, OR
-$4,000$53,97075d
Sarasota FordSarasota, FL
-$4,000$51,01075d
Ford of KirklandKirkland, WA
-$4,000$51,01075d