Deal Sheet: 2026 Bronco Heritage Edition

Ewald's Venus Ford, LLC · Cudahy, WI · VIN: 1FMEE4DP6TLB38162

Negotiation Guide

Opening Offer

$56,638

Fair Price

$58,138

Walk Away Above

$59,127

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,104

Est. Invoice$55,907

Holdback (est.)$1,803

MSRP (Sticker)$60,115

Asking Price$58,615

Markup-$1,500

Est. Dealer Margin on This Car$4,512

Percentile95% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$2,015

Avg Markup (Bronco)-$1,400

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,066

Price History

Aug 6, 2026$58,115 → $59,115(+$1,000)

Aug 20, 2026$59,115 → $58,615(-$500)

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