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Deal Sheet: 2026 Bronco Heritage Edition
AutoNation Ford Mobile · Mobile, AL · VIN: 1FMEE4DP6TLB23256
Negotiation Guide
Opening Offer
$57,178
Fair Price
$58,678
Walk Away Above
$59,667
- • Recent buyers paid ~$1,977 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,590
Est. Invoice$56,409
Holdback (est.)$1,820
MSRP (Sticker)$60,655
Asking Price$59,155
Markup-$1,500
Est. Dealer Margin on This Car$4,566
Percentile95% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory141 vehicles
Avg Markup (All Models)-$2,076
Avg Markup (Bronco)-$1,711
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,589
Price History
Jul 9, 2026$60,655 → $58,655(-$2,000)
Aug 6, 2026$58,655 → $59,655(+$1,000)
Aug 20, 2026$59,655 → $59,155(-$500)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,41075d
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-$4,000$54,80575d
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-$4,000$54,65575d
Sarasota FordSarasota, FL
-$4,000$53,90575d
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-$4,000$53,41075d
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-$4,000$54,16061d
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-$4,000$54,1600d
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-$4,000$53,97075d
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-$4,000$51,01075d
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-$4,000$51,01075d