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Deal Sheet: 2026 Bronco Heritage Edition
AutoNation Ford Burleson · Burleson, TX · VIN: 1FMEE4DP6TLA75449
Negotiation Guide
Opening Offer
$54,414
Fair Price
$55,914
Walk Away Above
$57,162
- • Recent buyers paid ~$2,163 below MSRP
- • Sitting 66 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,569
Est. Invoice$54,321
Holdback (est.)$1,752
MSRP (Sticker)$58,410
Asking Price$56,910
Markup-$1,500
Est. Dealer Margin on This Car$4,341
Percentile35% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold1003
Avg Markup-$2,163
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)-$2,014
Avg Markup (Bronco)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,488
Price History
Jul 9, 2026$58,410 → $55,910(-$2,500)
Aug 6, 2026$55,910 → $56,910(+$1,000)
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