Deal Sheet: 2026 Bronco Heritage Edition

McCarthy Ford, Inc. · Chicago, IL · VIN: 1FMEE4DP5TLB17643

Negotiation Guide

Opening Offer

$55,488

Fair Price

$56,988

Walk Away Above

$57,977

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,069

Est. Invoice$54,837

Holdback (est.)$1,769

MSRP (Sticker)$58,965

Asking Price$57,465

Markup-$1,500

Est. Dealer Margin on This Car$4,397

Percentile95% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)-$2,043

Avg Markup (Bronco)-$1,462

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,106

Price History

Jul 9, 2026$58,965 → $56,965(-$2,000)

Aug 6, 2026$56,965 → $57,965(+$1,000)

Aug 20, 2026$57,965 → $57,465(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d