Deal Sheet: 2026 Bronco Heritage Edition

Stivers Ford South · Union City, GA · VIN: 1FMEE4DP4TLB41156

Negotiation Guide

Opening Offer

$57,418

Fair Price

$58,918

Walk Away Above

$59,907

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,806

Est. Invoice$56,632

Holdback (est.)$1,827

MSRP (Sticker)$60,895

Asking Price$59,395

Markup-$1,500

Est. Dealer Margin on This Car$4,590

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory702 vehicles

Avg Markup (All Models)-$1,692

Avg Markup (Bronco)-$1,443

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,693

Price History

Aug 15, 2026$59,895 → $59,395(-$500)

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-$4,000$54,80575d

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-$4,000$53,90575d

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-$4,000$53,41075d

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-$4,000$54,16061d

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-$4,000$51,01075d

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-$4,000$51,01075d