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Deal Sheet: 2026 Bronco Heritage Edition
Pugmire Ford of Carrollton · Carrollton, GA · VIN: 1FMEE4DP4TLA68452
Negotiation Guide
Opening Offer
$55,703
Fair Price
$57,203
Walk Away Above
$58,379
- • Recent buyers paid ~$1,977 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,600
Est. Invoice$55,386
Holdback (est.)$1,787
MSRP (Sticker)$59,555
Asking Price$58,055
Markup-$1,500
Est. Dealer Margin on This Car$4,456
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$2,130
Avg Markup (Bronco)-$1,444
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,622
Price History
Jul 9, 2026$59,555 → $57,555(-$2,000)
Aug 6, 2026$57,555 → $58,555(+$1,000)
Aug 13, 2026$58,555 → $58,055(-$500)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$54,80575d
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-$4,000$54,65575d
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-$4,000$53,90575d
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-$4,000$53,41075d
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-$4,000$54,16061d
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-$4,000$54,1600d
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-$4,000$51,01075d
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-$4,000$51,01075d