Deal Sheet: 2026 Bronco Heritage Edition

Southern Ford · Newport News, VA · VIN: 1FMEE4DP3TLB45005

Negotiation Guide

Opening Offer

$56,673

Fair Price

$58,173

Walk Away Above

$59,162

• Recent buyers paid ~$1,977 below MSRP

Price Breakdown

Est. Dealer Cost$54,135

Est. Invoice$55,940

Holdback (est.)$1,805

MSRP (Sticker)$60,150

Asking Price$58,650

Markup-$1,500

Est. Dealer Margin on This Car$4,515

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)-$2,038

Avg Markup (Bronco)-$2,190

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,140

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d