Deal Sheet: 2026 Bronco Heritage Edition

Pilson Ford · Mattoon, IL · VIN: 1FMEE4DP3TLB35848

Negotiation Guide

Opening Offer

$56,588

Fair Price

$58,088

Walk Away Above

$59,077

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,059

Est. Invoice$55,860

Holdback (est.)$1,802

MSRP (Sticker)$60,065

Asking Price$58,565

Markup-$1,500

Est. Dealer Margin on This Car$4,507

Percentile95% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$1,825

Avg Markup (Bronco)-$1,500

% Below MSRP79%

Avg Days to Sell28 days

Avg Sold Markup-$1,387

Price History

Aug 6, 2026$58,065 → $59,065(+$1,000)

Aug 20, 2026$59,065 → $58,565(-$500)

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