Deal Sheet: 2026 Bronco Heritage Edition

Sound Ford, Inc. · Renton, WA · VIN: 1FMEE4DP3TLB21092

Negotiation Guide

Opening Offer

$57,098

Fair Price

$58,598

Walk Away Above

$59,587

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,518

Est. Invoice$56,335

Holdback (est.)$1,817

MSRP (Sticker)$60,575

Asking Price$59,075

Markup-$1,500

Est. Dealer Margin on This Car$4,558

Percentile95% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory323 vehicles

Avg Markup (All Models)-$1,968

Avg Markup (Bronco)-$1,771

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$3,118

Price History

Jul 11, 2026$60,575 → $58,575(-$2,000)

Aug 6, 2026$58,575 → $59,575(+$1,000)

Aug 20, 2026$59,575 → $59,075(-$500)

Cheaper Bronco Heritage Edition Inventory

Sarasota FordSarasota, FL

-$4,000$53,41075d

Tigers FordWest Union, SC

-$4,000$54,80575d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65575d

Sarasota FordSarasota, FL

-$4,000$53,90575d

Ford of KirklandKirkland, WA

-$4,000$53,41075d

Kings Ford IncCincinnati, OH

-$4,000$54,16061d

Cooper FordCarthage, NC

-$4,000$54,1600d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97075d

Sarasota FordSarasota, FL

-$4,000$51,01075d

Ford of KirklandKirkland, WA

-$4,000$51,01075d