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Deal Sheet: 2026 Bronco Heritage Edition
Serra Ford Rochester Hills · Rochester Hills, MI · VIN: 1FMEE4DP3TLA76199
Negotiation Guide
Opening Offer
$56,180
Fair Price
$57,680
Walk Away Above
$58,857
- • Recent buyers paid ~$1,977 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,032
Est. Invoice$55,833
Holdback (est.)$1,801
MSRP (Sticker)$60,035
Asking Price$58,535
Markup-$1,500
Est. Dealer Margin on This Car$4,504
Percentile95% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory175 vehicles
Avg Markup (All Models)-$2,350
Avg Markup (Bronco)-$1,530
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,255
Price History
Jul 9, 2026$60,035 → $58,035(-$2,000)
Aug 6, 2026$58,035 → $59,035(+$1,000)
Aug 20, 2026$59,035 → $58,535(-$500)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,41075d
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-$4,000$54,80575d
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-$4,000$54,65575d
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-$4,000$53,90575d
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-$4,000$53,41075d
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-$4,000$54,16061d
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-$4,000$54,1600d
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-$4,000$53,97075d
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-$4,000$51,01075d
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-$4,000$51,01075d