Deal Sheet: 2026 Bronco Heritage Edition

Al Packer Ford · West Palm Beach, FL · VIN: 1FMEE4DP2TLB42953

Negotiation Guide

Opening Offer

$55,737

Fair Price

$57,237

Walk Away Above

$58,319

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$53,460

Est. Invoice$55,242

Holdback (est.)$1,782

MSRP (Sticker)$59,400

Asking Price$57,400

Markup-$2,000

Est. Dealer Margin on This Car$3,940

Percentile3% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory446 vehicles

Avg Markup (All Models)+$409

Avg Markup (Bronco)-$2,021

% Below MSRP70%

Avg Days to Sell32 days

Avg Sold Markup-$244

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