Deal Sheet: 2026 Bronco Heritage Edition

Richmond Ford West · Glen Allen, VA · VIN: 1FMEE4DP2TLB40166

Negotiation Guide

Opening Offer

$57,392

Fair Price

$58,892

Walk Away Above

$59,831

• Recent buyers paid ~$1,878 below MSRP

Price Breakdown

Est. Dealer Cost$54,693

Est. Invoice$56,516

Holdback (est.)$1,823

MSRP (Sticker)$60,770

Asking Price$59,770

Markup-$1,000

Est. Dealer Margin on This Car$5,077

Percentile100% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1158

Avg Markup-$1,878

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$1,740

Avg Markup (Bronco)-$1,564

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,616

Cheaper Bronco Heritage Edition Inventory

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$53,97065d

O'Brien FordShelbyville, KY

-$4,000$54,30565d

Tigers FordWest Union, SC

-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d