Deal Sheet: 2026 Bronco Heritage Edition

Conway Heaton, Inc. · Bardstown, KY · VIN: 1FMEE4DP2TLB23285

Negotiation Guide

Opening Offer

$56,402

Fair Price

$57,902

Walk Away Above

$58,984

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$54,059

Est. Invoice$55,860

Holdback (est.)$1,802

MSRP (Sticker)$60,065

Asking Price$59,065

Markup-$1,000

Est. Dealer Margin on This Car$5,007

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$1,771

Avg Markup (Bronco)-$1,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,313

Price History

Aug 6, 2026$58,065 → $59,065(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,97065d

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-$4,000$54,30565d

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-$4,000$54,80565d

Ford of KirklandKirkland, WA

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Ford of KirklandKirkland, WA

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Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d