Deal Sheet: 2026 Bronco Heritage Edition

Toothman & Sowers Ford · Whitehall, WV · VIN: 1FMEE4DP2TLB22444

Negotiation Guide

Opening Offer

$56,673

Fair Price

$58,173

Walk Away Above

$59,162

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,135

Est. Invoice$55,940

Holdback (est.)$1,805

MSRP (Sticker)$60,150

Asking Price$59,150

Markup-$1,000

Est. Dealer Margin on This Car$5,015

Percentile100% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$2,173

Avg Markup (Bronco)-$1,300

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,706

Price History

Jul 9, 2026$60,150 → $58,150(-$2,000)

Aug 6, 2026$58,150 → $59,150(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

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-$4,000$54,65575d

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-$4,000$53,90575d

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-$4,000$53,41075d

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-$4,000$54,16061d

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-$4,000$54,1600d

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-$4,000$53,97075d

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-$4,000$51,01075d

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-$4,000$51,01075d