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Deal Sheet: 2026 Bronco Heritage Edition
AutoNation Ford Gulf Freeway · Houston, TX · VIN: 1FMEE4DP2TLA56705
Negotiation Guide
Opening Offer
$55,538
Fair Price
$57,038
Walk Away Above
$58,027
- • Recent buyers paid ~$1,977 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,114
Est. Invoice$54,884
Holdback (est.)$1,770
MSRP (Sticker)$59,015
Asking Price$57,515
Markup-$1,500
Est. Dealer Margin on This Car$4,402
Percentile95% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold978
Avg Markup-$1,977
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory440 vehicles
Avg Markup (All Models)-$2,361
Avg Markup (Bronco)-$1,456
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$2,043
Price History
Jul 9, 2026$59,015 → $56,515(-$2,500)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,41075d
Tigers FordWest Union, SC
-$4,000$54,80575d
Alpine Ford, LLCPueblo, CO
-$4,000$54,65575d
Sarasota FordSarasota, FL
-$4,000$53,90575d
Ford of KirklandKirkland, WA
-$4,000$53,41075d
Kings Ford IncCincinnati, OH
-$4,000$54,16061d
Cooper FordCarthage, NC
-$4,000$54,1600d
Northside Ford Truck Sales, Inc.Portland, OR
-$4,000$53,97075d
Sarasota FordSarasota, FL
-$4,000$51,01075d
Ford of KirklandKirkland, WA
-$4,000$51,01075d