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Deal Sheet: 2026 Bronco Heritage Edition
AutoNation Ford Fort Worth · Ft Worth, TX · VIN: 1FMEE4DP2TLA53979
Negotiation Guide
Opening Offer
$54,920
Fair Price
$56,420
Walk Away Above
$57,662
- • Recent buyers paid ~$2,163 below MSRP
- • Sitting 65 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,015
Est. Invoice$54,782
Holdback (est.)$1,767
MSRP (Sticker)$58,905
Asking Price$57,405
Markup-$1,500
Est. Dealer Margin on This Car$4,391
Percentile35% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold1003
Avg Markup-$2,163
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$2,336
Avg Markup (Bronco)-$1,745
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,829
Price History
Jul 9, 2026$58,905 → $56,405(-$2,500)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,97065d
O'Brien FordShelbyville, KY
-$4,000$54,30565d
Tigers FordWest Union, SC
-$4,000$54,80565d
Ford of KirklandKirkland, WA
-$4,000$53,41065d
Sarasota FordSarasota, FL
-$4,000$53,90565d
Ford of KirklandKirkland, WA
-$4,000$51,01065d
Sarasota FordSarasota, FL
-$4,000$53,41065d
Kings Ford IncCincinnati, OH
-$4,000$54,16051d
Sarasota FordSarasota, FL
-$4,000$51,01065d
Alpine Ford, LLCPueblo, CO
-$4,000$54,65565d