Deal Sheet: 2026 Bronco Heritage Edition

Chapman Ford · Scottsdale, AZ · VIN: 1FMEE4DP1TLB37906

Negotiation Guide

Opening Offer

$57,828

Fair Price

$59,328

Walk Away Above

$60,317

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,175

Est. Invoice$57,014

Holdback (est.)$1,839

MSRP (Sticker)$61,305

Asking Price$59,805

Markup-$1,500

Est. Dealer Margin on This Car$4,631

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)-$1,793

Avg Markup (Bronco)-$1,461

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,605

Price History

Aug 6, 2026$59,305 → $60,305(+$1,000)

Aug 20, 2026$60,305 → $59,805(-$500)

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-$4,000$54,80575d

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-$4,000$51,01075d