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Deal Sheet: 2026 Bronco Heritage Edition
Hertrich Ford of Milford · Milford, DE · VIN: 1FMEE4DP1TLB07353
Negotiation Guide
Opening Offer
$55,666
Fair Price
$57,166
Walk Away Above
$58,410
- • Recent buyers paid ~$2,163 below MSRP
- • Sitting 65 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,690
Est. Invoice$55,479
Holdback (est.)$1,790
MSRP (Sticker)$59,655
Asking Price$58,655
Markup-$1,000
Est. Dealer Margin on This Car$4,966
Percentile100% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold1003
Avg Markup-$2,163
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$779
Avg Markup (Bronco)-$1,120
% Below MSRP86%
Avg Days to Sell31 days
Avg Sold Markup-$973
Price History
Jul 9, 2026$59,655 → $57,655(-$2,000)
Aug 6, 2026$57,655 → $58,655(+$1,000)
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