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Deal Sheet: 2026 Bronco Heritage Edition
AML Ford of Prince George · Prince George, VA · VIN: 1FMEE4DP1TLB06820
Negotiation Guide
Opening Offer
$56,022
Fair Price
$57,522
Walk Away Above
$58,636
- • Recent buyers paid ~$1,878 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,775
Est. Invoice$55,568
Holdback (est.)$1,793
MSRP (Sticker)$59,750
Asking Price$58,750
Markup-$1,000
Est. Dealer Margin on This Car$4,975
Percentile100% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold1158
Avg Markup-$1,878
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Bronco)-$1,500
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,037
Price History
Jul 9, 2026$59,750 → $57,750(-$2,000)
Aug 6, 2026$57,750 → $58,750(+$1,000)
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