Deal Sheet: 2026 Bronco Heritage Edition

Stivers Ford South · Union City, GA · VIN: 1FMEE4DP0TLB41851

Negotiation Guide

Opening Offer

$56,923

Fair Price

$58,423

Walk Away Above

$59,412

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,360

Est. Invoice$56,172

Holdback (est.)$1,812

MSRP (Sticker)$60,400

Asking Price$58,900

Markup-$1,500

Est. Dealer Margin on This Car$4,540

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory702 vehicles

Avg Markup (All Models)-$1,692

Avg Markup (Bronco)-$1,443

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,693

Price History

Aug 20, 2026$59,400 → $58,900(-$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,41075d

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-$4,000$54,80575d

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-$4,000$54,65575d

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-$4,000$53,90575d

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-$4,000$53,41075d

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-$4,000$54,16061d

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-$4,000$54,1600d

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-$4,000$51,01075d

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-$4,000$51,01075d