Deal Sheet: 2026 Bronco Heritage Edition

Performance Ford of East Hanover, LLC · East Hanover, NJ · VIN: 1FMEE4DP0TLB32910

Negotiation Guide

Opening Offer

$57,337

Fair Price

$58,837

Walk Away Above

$59,919

• Recent buyers paid ~$2,163 below MSRP

Price Breakdown

Est. Dealer Cost$54,900

Est. Invoice$56,730

Holdback (est.)$1,830

MSRP (Sticker)$61,000

Asking Price$59,500

Markup-$1,500

Est. Dealer Margin on This Car$4,600

Percentile35% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$2,093

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,684

Price History

Aug 6, 2026$59,000 → $59,500(+$500)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$53,97065d

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-$4,000$54,30565d

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-$4,000$54,80565d

Ford of KirklandKirkland, WA

-$4,000$53,41065d

Sarasota FordSarasota, FL

-$4,000$53,90565d

Ford of KirklandKirkland, WA

-$4,000$51,01065d

Sarasota FordSarasota, FL

-$4,000$53,41065d

Kings Ford IncCincinnati, OH

-$4,000$54,16051d

Sarasota FordSarasota, FL

-$4,000$51,01065d

Alpine Ford, LLCPueblo, CO

-$4,000$54,65565d