Deal Sheet: 2026 Bronco Heritage Edition

Performance Ford of East Hanover, LLC · East Hanover, NJ · VIN: 1FMEE4DP0TLB25195

Negotiation Guide

Opening Offer

$56,193

Fair Price

$57,693

Walk Away Above

$58,682

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,703

Est. Invoice$55,493

Holdback (est.)$1,790

MSRP (Sticker)$59,670

Asking Price$58,170

Markup-$1,500

Est. Dealer Margin on This Car$4,467

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$2,165

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,940

Price History

Jul 9, 2026$59,670 → $57,670(-$2,000)

Aug 6, 2026$57,670 → $58,170(+$500)

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