Deal Sheet: 2026 Bronco Heritage Edition

Blake Utter Ford · Denison, TX · VIN: 1FMEE4DP0TLB22328

Negotiation Guide

Opening Offer

$55,497

Fair Price

$56,997

Walk Away Above

$58,079

• Recent buyers paid ~$2,163 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,244

Est. Invoice$55,019

Holdback (est.)$1,775

MSRP (Sticker)$59,160

Asking Price$57,660

Markup-$1,500

Est. Dealer Margin on This Car$4,416

Percentile35% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1003

Avg Markup-$2,163

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,373

Avg Markup (Bronco)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,246

Price History

Jul 9, 2026$59,160 → $56,660(-$2,500)

Aug 6, 2026$56,660 → $57,660(+$1,000)

Cheaper Bronco Heritage Edition Inventory

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-$4,000$54,80565d

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-$4,000$54,16051d

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-$4,000$51,01065d

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-$4,000$54,65565d