Deal Sheet: 2026 Bronco Heritage Edition

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMEE4DP0TLB21115

Negotiation Guide

Opening Offer

$55,923

Fair Price

$57,423

Walk Away Above

$58,412

• Recent buyers paid ~$1,977 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,460

Est. Invoice$55,242

Holdback (est.)$1,782

MSRP (Sticker)$59,400

Asking Price$57,900

Markup-$1,500

Est. Dealer Margin on This Car$4,440

Percentile95% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold978

Avg Markup-$1,977

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$2,498

Avg Markup (Bronco)-$1,657

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,896

Price History

Jul 9, 2026$59,400 → $56,900(-$2,500)

Aug 6, 2026$56,900 → $57,900(+$1,000)

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