Deal Sheet: 2026 Bronco Badlands

Billy Howell Ford · Cumming, GA · VIN: 1FMDE9AH8TLB08862

Negotiation Guide

Opening Offer

$51,495

Fair Price

$52,995

Walk Away Above

$54,497

• Recent buyers paid ~$2,674 below MSRP
• Sitting 78 days (avg 49) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,400

Est. Invoice$52,080

Holdback (est.)$1,680

MSRP (Sticker)$56,000

Asking Price$53,000

Markup-$3,000

Est. Dealer Margin on This Car$2,600

Percentile64% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2002

Avg Markup-$2,674

Median Markup-$2,000

Best Deal-$7,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$1,974

Avg Markup (Bronco)-$2,413

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,645

Price History

Jul 11, 2026$56,000 → $54,000(-$2,000)

Aug 6, 2026$54,000 → $55,000(+$1,000)

Aug 20, 2026$55,000 → $54,500(-$500)

Aug 22, 2026$54,500 → $53,000(-$1,500)

Cheaper Bronco Badlands Inventory

Van Horn Ford LomiraLomira, WI

-$7,000$54,17578d

Porcaro FordRacine, WI

-$7,000$51,71078d

Van Horn Ford of SheboyganSheboygan, WI

-$7,000$61,28578d

Koenecke FordReedsburg, WI

-$7,000$55,99578d

Fillback Ford, Inc.Richland Center, WI

-$7,000$62,54078d

Gordie Boucher Ford of ThiensvilleThiensville, WI

-$7,000$56,04578d

Stevens Point Auto Center LLCStevens Point, WI

-$7,000$53,28578d

Bergstrom Neenah Ford-LincolnNeenah, WI

-$7,000$59,37578d

Napleton FordColumbus, WI

-$7,000$55,43078d

Gordie Boucher Ford of West BendWest Bend, WI

-$7,000$61,14578d