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Deal Sheet: 2026 Bronco Badlands
Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FMDE9AH2TLA96272
This Is Already a Great Deal
Opening Offer
$49,814
Asking Price
$51,355
Max Price
$51,355
- • Recent buyers paid ~$2,674 below MSRP
- • Sitting 78 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $4 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,920
Est. Invoice$50,550
Holdback (est.)$1,631
MSRP (Sticker)$54,355
Asking Price$51,355
Markup-$3,000
Est. Dealer Margin on This Car$2,436
Percentile64% of inventory is priced lower
Days on Lot78 days
What Others Paid (Last 30 Days)
Cars Sold2002
Avg Markup-$2,674
Median Markup-$2,000
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory251 vehicles
Avg Markup (All Models)-$2,530
Avg Markup (Bronco)-$2,707
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,551
Price History
Jul 9, 2026$54,355 → $52,355(-$2,000)
Aug 6, 2026$52,355 → $53,355(+$1,000)
Aug 20, 2026$53,355 → $52,855(-$500)
Aug 22, 2026$52,855 → $51,355(-$1,500)
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