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Deal Sheet: 2026 Bronco Big Bend
Key West Ford · Key West, FL · VIN: 1FMDE7BH8TLB10307
Negotiation Guide
Opening Offer
$44,067
Fair Price
$45,567
Walk Away Above
$46,766
- • Recent buyers paid ~$2,078 below MSRP
- • Sitting 65 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,169
Est. Invoice$44,607
Holdback (est.)$1,439
MSRP (Sticker)$47,965
Asking Price$45,965
Markup-$2,000
Est. Dealer Margin on This Car$2,797
Percentile15% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4904
Avg Markup-$2,078
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory843 vehicles
Avg Markup (All Models)+$41
Avg Markup (Bronco)-$2,500
% Below MSRP8%
Avg Days to Sell32 days
Avg Sold Markup+$303
Price History
Jul 9, 2026$47,965 → $45,965(-$2,000)
Cheaper Bronco Big Bend Inventory
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-$5,000$42,44065d
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-$5,000$43,52065d
Town and Country Ford, Inc.Madison, TN
-$4,500$52,5400d
Galaxy FordSmithville, TN
-$4,500$45,0900d
Ford of CorinthCorinth, MS
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Schicker Ford of St. LouisSt Louis, MO
-$4,500$53,66565d
Destination FordEast Bernard, TX
-$4,500$48,86065d
Clay Maxey FordHarrison, AR
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Destination FordEast Bernard, TX
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Bill Fick FordHuntsville, TX
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