Deal Sheet: 2026 Bronco Big Bend

Mullinax Ford · Lake Park, FL · VIN: 1FMDE7BH5TLB17554

Negotiation Guide

Opening Offer

$45,746

Fair Price

$47,246

Walk Away Above

$48,368

• Recent buyers paid ~$2,244 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,541

Est. Invoice$46,026

Holdback (est.)$1,485

MSRP (Sticker)$49,490

Asking Price$47,490

Markup-$2,000

Est. Dealer Margin on This Car$2,949

Percentile16% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold3571

Avg Markup-$2,244

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory348 vehicles

Avg Markup (All Models)-$1,728

Avg Markup (Bronco)-$2,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,595

Price History

Jul 9, 2026$49,490 → $47,490(-$2,000)

Cheaper Bronco Big Bend Inventory

Alphorn Ford, Inc.Monroe, WI

-$5,000$43,52073d

Miller FordBurlington, WI

-$5,000$42,44073d

Destination FordEast Bernard, TX

-$4,500$44,77573d

Claude DeBeaux, Inc.Vivian, LA

-$4,500$46,4408d

Joe Cooper Ford of EdmondOklahoma City, OK

-$4,500$45,13073d

Schicker Ford of St. LouisSt Louis, MO

-$4,500$54,26573d

Granger Motors, Inc.Granger, IA

-$4,500$45,16073d

Wray Ford, Inc.Bossier City, LA

-$4,500$45,65573d

Joe Cooper Ford of EdmondOklahoma City, OK

-$4,500$44,53073d

Rob Sight FordKansas City, MO

-$4,500$46,31073d