Deal Sheet: 2026 Bronco Big Bend

Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 1FMDE7BH4TLB21966

Negotiation Guide

Opening Offer

$40,641

Fair Price

$42,141

Walk Away Above

$43,263

• Recent buyers paid ~$2,244 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,947

Est. Invoice$41,278

Holdback (est.)$1,332

MSRP (Sticker)$44,385

Asking Price$42,385

Markup-$2,000

Est. Dealer Margin on This Car$2,439

Percentile16% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold3571

Avg Markup-$2,244

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$1,953

Avg Markup (Bronco)-$1,403

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,725

Price History

Jul 9, 2026$44,385 → $41,385(-$3,000)

Aug 6, 2026$41,385 → $42,385(+$1,000)

Cheaper Bronco Big Bend Inventory

Alphorn Ford, Inc.Monroe, WI

-$5,000$43,52073d

Miller FordBurlington, WI

-$5,000$42,44073d

Destination FordEast Bernard, TX

-$4,500$44,77573d

Claude DeBeaux, Inc.Vivian, LA

-$4,500$46,4408d

Joe Cooper Ford of EdmondOklahoma City, OK

-$4,500$45,13073d

Schicker Ford of St. LouisSt Louis, MO

-$4,500$54,26573d

Granger Motors, Inc.Granger, IA

-$4,500$45,16073d

Wray Ford, Inc.Bossier City, LA

-$4,500$45,65573d

Joe Cooper Ford of EdmondOklahoma City, OK

-$4,500$44,53073d

Rob Sight FordKansas City, MO

-$4,500$46,31073d