Negotiation Guide
Opening Offer
$46,726
Fair Price
$48,226
Walk Away Above
$49,348
- • Recent buyers paid ~$2,244 below MSRP
Price Breakdown
Est. Dealer Cost$45,423
Est. Invoice$46,937
Holdback (est.)$1,514
MSRP (Sticker)$50,470
Asking Price$48,470
Markup-$2,000
Est. Dealer Margin on This Car$3,047
Percentile16% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3571
Avg Markup-$2,244
Median Markup-$2,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)-$2,050
Avg Markup (Bronco)-$1,199
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,222
Price History
Aug 6, 2026$47,470 → $48,470(+$1,000)
Cheaper Bronco Big Bend Inventory
Alphorn Ford, Inc.Monroe, WI
-$5,000$43,52073d
Miller FordBurlington, WI
-$5,000$42,44073d
Destination FordEast Bernard, TX
-$4,500$44,77573d
Claude DeBeaux, Inc.Vivian, LA
-$4,500$46,4408d
Joe Cooper Ford of EdmondOklahoma City, OK
-$4,500$45,13073d
Schicker Ford of St. LouisSt Louis, MO
-$4,500$54,26573d
Granger Motors, Inc.Granger, IA
-$4,500$45,16073d
Wray Ford, Inc.Bossier City, LA
-$4,500$45,65573d
Joe Cooper Ford of EdmondOklahoma City, OK
-$4,500$44,53073d
Rob Sight FordKansas City, MO
-$4,500$46,31073d