Deal Sheet: 2026 Bronco Big Bend

Mel Hambelton Ford, Inc. · Wichita, KS · VIN: 1FMDE7BH2TLB28771

Negotiation Guide

Opening Offer

$45,832

Fair Price

$47,332

Walk Away Above

$48,371

• Recent buyers paid ~$2,078 below MSRP

Price Breakdown

Est. Dealer Cost$44,469

Est. Invoice$45,951

Holdback (est.)$1,482

MSRP (Sticker)$49,410

Asking Price$47,910

Markup-$1,500

Est. Dealer Margin on This Car$3,441

Percentile48% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4904

Avg Markup-$2,078

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory942 vehicles

Avg Markup (All Models)-$135

Avg Markup (Bronco)-$1,500

% Below MSRP32%

Avg Days to Sell35 days

Avg Sold Markup-$28

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