Deal Sheet: 2026 Bronco Big Bend

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FMDE7BH0TLB28543

Negotiation Guide

Opening Offer

$44,676

Fair Price

$46,176

Walk Away Above

$47,298

• Recent buyers paid ~$2,244 below MSRP

Price Breakdown

Est. Dealer Cost$43,578

Est. Invoice$45,031

Holdback (est.)$1,453

MSRP (Sticker)$48,420

Asking Price$46,920

Markup-$1,500

Est. Dealer Margin on This Car$3,342

Percentile52% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3571

Avg Markup-$2,244

Median Markup-$2,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$1,732

Avg Markup (Bronco)-$1,216

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,730

Cheaper Bronco Big Bend Inventory

Alphorn Ford, Inc.Monroe, WI

-$5,000$43,52073d

Miller FordBurlington, WI

-$5,000$42,44073d

Destination FordEast Bernard, TX

-$4,500$44,77573d

Claude DeBeaux, Inc.Vivian, LA

-$4,500$46,4408d

Joe Cooper Ford of EdmondOklahoma City, OK

-$4,500$45,13073d

Schicker Ford of St. LouisSt Louis, MO

-$4,500$54,26573d

Granger Motors, Inc.Granger, IA

-$4,500$45,16073d

Wray Ford, Inc.Bossier City, LA

-$4,500$45,65573d

Joe Cooper Ford of EdmondOklahoma City, OK

-$4,500$44,53073d

Rob Sight FordKansas City, MO

-$4,500$46,31073d