This Is Already a Great Deal
Opening Offer
$39,275
Asking Price
$40,490
Max Price
$40,490
- • Recent buyers paid ~$600 below MSRP
- • Sitting 24 days (avg 11) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $403 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,791
Est. Invoice$39,051
Holdback$1,260
MSRP (Sticker)$41,990
Asking Price$40,490
Markup-$1,500
Dealer Margin on This Car$2,699
Percentile13% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold264
Avg Markup-$600
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$109
Avg Markup (Bronco)-$200
% Below MSRP84%
Avg Days to Sell12 days
Avg Sold Markup-$803
Price History
Jun 20, 2026$40,990 → $40,490(-$500)
Cheaper Bronco Base Inventory
Laird Noller Ford, Inc.Topeka, KS
-$2,000$41,18524d
Fallon Ford-ToyotaFallon, NV
-$2,000$42,0155d
Jarrett-Gordon Ford Winter HavenWinter Haven, FL
-$2,000$41,78524d
Mullinax FordKissimmee, FL
-$2,000$41,18024d
Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$44,07524d
Capitol FordSanta Fe, NM
-$2,000$53,51024d
Alamo FordAlamogordo, NM
-$2,000$44,16524d
Korum FordPuyallup, WA
-$2,000$43,18024d
Skyline Sales, Inc.Salem, OR
-$2,000$49,04524d
O'Meara FordNorthglenn, CO
-$2,000$44,07524d