This Is Already a Great Deal
Opening Offer
$51,905
Asking Price
$53,510
Max Price
$53,510
- • Recent buyers paid ~$600 below MSRP
- • Sitting 22 days (avg 11) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $845 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,959
Est. Invoice$51,624
Holdback$1,665
MSRP (Sticker)$55,510
Asking Price$53,510
Markup-$2,000
Dealer Margin on This Car$3,551
Percentile6% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold264
Avg Markup-$600
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory293 vehicles
Avg Markup (All Models)-$1,331
Avg Markup (Bronco)-$706
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$1,648
Price History
Jun 13, 2026$54,510 → $53,510(-$1,000)
Cheaper Bronco Base Inventory
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-$2,000$44,07522d
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Korum FordPuyallup, WA
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Mullinax FordKissimmee, FL
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Jarrett-Gordon Ford Winter HavenWinter Haven, FL
-$2,000$41,78522d
Fallon Ford-ToyotaFallon, NV
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Parks Ford of Wesley ChapelWesley Chapel, FL
-$2,000$44,07522d
Laird Noller Ford, Inc.Topeka, KS
-$2,000$41,18522d
Stivers FordWaukee, IA
-$2,000$43,58022d