Deal Sheet: 2025 Bronco Base

Gwinnett Place Ford · Duluth, GA · VIN: 1FMDE6BH6SLB04563

Negotiation Guide

Opening Offer

$40,218

Fair Price

$41,718

Walk Away Above

$42,251

• Recent buyers paid ~$600 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$38,507

Est. Invoice$39,790

Holdback$1,284

MSRP (Sticker)$42,785

Asking Price$41,785

Markup-$1,000

Dealer Margin on This Car$3,279

Percentile32% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold264

Avg Markup-$600

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory297 vehicles

Avg Markup (All Models)-$1,093

Avg Markup (Bronco)-$167

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$1,905

Cheaper Bronco Base Inventory

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-$2,000$41,78523d

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-$2,000$42,0155d

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-$2,000$44,07523d

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-$2,000$41,18523d

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-$2,000$44,07523d