Deal Sheet: 2026 Bronco Base

Doggett Ford North Houston · Houston, TX · VIN: 1FMDE6BH4TLB45016

Negotiation Guide

Opening Offer

$42,849

Fair Price

$44,349

Walk Away Above

$45,612

• Recent buyers paid ~$2,526 below MSRP

Price Breakdown

Est. Dealer Cost$42,188

Est. Invoice$43,594

Holdback (est.)$1,406

MSRP (Sticker)$46,875

Asking Price$44,875

Markup-$2,000

Est. Dealer Margin on This Car$2,688

Percentile26% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold564

Avg Markup-$2,526

Median Markup-$2,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)-$2,063

Avg Markup (Bronco)-$1,541

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,900

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