Negotiation Guide
Opening Offer
$44,284
Fair Price
$45,784
Walk Away Above
$47,047
- • Recent buyers paid ~$2,526 below MSRP
Price Breakdown
Est. Dealer Cost$43,479
Est. Invoice$44,928
Holdback (est.)$1,449
MSRP (Sticker)$48,310
Asking Price$46,810
Markup-$1,500
Est. Dealer Margin on This Car$3,331
Percentile53% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory138 vehicles
Avg Markup (All Models)-$2,362
Avg Markup (Bronco)-$1,528
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,238
Price History
Aug 6, 2026$45,810 → $46,810(+$1,000)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54574d
Group 1 Ford of ShreveportShreveport, LA
-$4,500$45,91074d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16074d
Larson Motors, Inc.Nebraska City, NE
-$4,500$39,44574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19574d
Anderson Ford SouthLincoln, NE
-$4,500$42,07574d
Greenwood FordBowling Green, KY
-$4,500$40,08074d