Negotiation Guide
Opening Offer
$38,764
Fair Price
$40,264
Walk Away Above
$41,527
- • Recent buyers paid ~$2,526 below MSRP
Price Breakdown
Est. Dealer Cost$38,511
Est. Invoice$39,795
Holdback (est.)$1,284
MSRP (Sticker)$42,790
Asking Price$41,290
Markup-$1,500
Est. Dealer Margin on This Car$2,779
Percentile53% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$2,574
Avg Markup (Bronco)-$1,586
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,685
Price History
Aug 6, 2026$40,790 → $41,290(+$500)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54574d
Group 1 Ford of ShreveportShreveport, LA
-$4,500$45,91074d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16074d
Larson Motors, Inc.Nebraska City, NE
-$4,500$39,44574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19574d
Anderson Ford SouthLincoln, NE
-$4,500$42,07574d
Greenwood FordBowling Green, KY
-$4,500$40,08074d