Negotiation Guide
Opening Offer
$41,119
Fair Price
$42,619
Walk Away Above
$43,882
- • Recent buyers paid ~$2,526 below MSRP
Price Breakdown
Est. Dealer Cost$40,631
Est. Invoice$41,985
Holdback (est.)$1,354
MSRP (Sticker)$45,145
Asking Price$43,645
Markup-$1,500
Est. Dealer Margin on This Car$3,015
Percentile53% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold564
Avg Markup-$2,526
Median Markup-$2,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Bronco)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,535
Price History
Aug 6, 2026$43,145 → $43,645(+$500)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54574d
Group 1 Ford of ShreveportShreveport, LA
-$4,500$45,91074d
Sames Bastrop Ford, Inc.Bastrop, TX
-$4,500$47,16074d
Larson Motors, Inc.Nebraska City, NE
-$4,500$39,44574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57574d
McCombs Ford WestSan Antonio, TX
-$4,500$39,75074d
Eugene Vaughn Ford Sales, Inc.Marked Tree, AR
-$4,500$48,19574d
Anderson Ford SouthLincoln, NE
-$4,500$42,07574d
Greenwood FordBowling Green, KY
-$4,500$40,08074d