Deal Sheet: 2025 Bronco Base

Pugmire Ford of Cartersville · Cartersville, GA · VIN: 1FMDE6BH1SLB60989

Negotiation Guide

Opening Offer

$43,863

Fair Price

$45,363

Walk Away Above

$45,916

• Recent buyers paid ~$600 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$41,823

Est. Invoice$43,217

Holdback$1,394

MSRP (Sticker)$46,470

Asking Price$45,470

Markup-$1,000

Dealer Margin on This Car$3,647

Percentile32% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold264

Avg Markup-$600

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$728

Avg Markup (Bronco)-$435

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$1,661

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